Kelsey Paone
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Works


     

Local Venture


Creative Fields
Branding, Logos, Mobile / Web
Client
Student Work
Project URL
gsudesign.com/localventure/
Completion Date
May 5th, 2012



In collaboration with a team of designers we embarked on a city-wide effort to bring the community together through promoting locally grown food. By educating and spreading the word about how to access local foods we were able to shine some light on the ways to utilize your local food by season. We emphasized on the distance traveled “from farm to fork” between local and grocery store food and the many ways they can cook with their seasonal local foods. Our touch points included a Bi-Lo installation, a “education ambush” at the local mall and a smartphone app.























 

     




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